| In 2004,
Piscine promised to amaze you.
It did so, and the figures prove it!
The
French swimming pool market is constantly expanding*
Biggest market in Europe
The world’s second-biggest market after the
United States, with over a million pools built.
In 2004 the swimming pool sector generated turnover
of 1.4 billion euros and 28 000 direct or indirect
jobs, of which 3000 were created between 2003 and
2004.
1 056 000 swimming pools installed, including 720
000 in-ground pools
up 24% on 2001
up 70% on 2001 in the case of above-ground
pools.
This boom is affecting all regions and new countries,
and people of all ages and social classes. Consumers
have new expectations in terms of comfort, friendliness,
well-being, value for money and safety, when it
comes to both private and public pools.
The market is bubbling,
especially at the poolside!
Piscine anticipates and
meets your visitors’ needs.
All the professionals will be
there: consumers, fitters, landscape designers,
specifiers, as well as professional users including
hoteliers and public and private pool managers.
All the distribution networks will be represented:
traditional distribution, mass retailing, DIY superstores,
and new specialist distribution networks.
Piscine
confirme sa dynamique internationale
In 2004
18 599 visitors, up 33% on 2002
517 exhibitors, up 35% on 2002
222 exhibitors from outside France, up 55% on 2002.
27 countries represented, headed
by Italy, Spain, Belgium, Great Britain, Portugal,
Germany and Switzerland, but with increasing attendance
from Eastern Europe, the Middle East, the Near East
and Asia
More than 2 in 3 exhibitors
come back time after time!
Piscine
is the flagship international trade show for the entire
profession.
Result: new marketshares
for you!
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